In hectic lives overflowing with demands for instant response, reverie is too often banished.
Chelsea needed an instant response, and Crespo provided it with the crucial away goal six minutes later.
BBC: SPORT | Football | Champions League | Monaco 3-1 Chelsea
Ronaldo almost provided an instant response, seeing a fierce angled drive turned on to the woodwork by Moreira.
BBC: SPORT | Football | Europe | Manchester United 2-1 Benfica
However, most observers think the bombing was too well planned to have been an instant response to this boost for Hindu nationalism's most cherished cause.
Preston needed to mount an instant response if they were to have any chance of staying in contention - and they should have levelled within seconds.
Of the people polled, and who provided an instant response via their smartphone, most users stated they wanted either entertainment (43%) or coupons (38%) from brands on Facebook, not customer service (19%).
FORBES: Survey: Facebook Users Want Entertainment, Coupons From Brands
United looked to mount an instant response, with Valdes blocking crucially from Ronaldo, but there was no way back and it was Barcelona who looked more likely to add to their lead.
Here was a man who clearly never had to contend with social media, fantasy baseball or the instant response to a new profile picture (reading new twitter responses to the last chart I put up).
In an instant-response, social media era in which the slightest provocation and merits a reply, it doesn't react to campaigns or even polite queries.
In our caveman days, this kind of pattern recognition coupled with instant and consistent response was a good thing.
We are being pushed in the direction of instant information, action and response.
So Walmex can tinker with, say, the price of shampoo in one Mexico City store and get an instant read on the consumer response.
Just this week, we saw instant outrage on full display in response to Seth MacFarlane's jokes at Sunday's Oscars.
The best response of all came from Time itself, an instant classic.
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