In 2005, 86 billion servings of instant noodles were eaten around the world.
President of privately held Monde Nissin, maker of instant noodles, biscuits and snack foods, founded in 1979.
President already makes instant noodles, soft drinks, flour, cooking oil, processed meats and animal feed in China.
But given a master's touch, even a commercial for instant noodles or a box of tissues can become art.
The Japanese voted instant noodles their most important 20th-century invention, Sony Walkmans notwithstanding.
After Tingyi Holding, the maker of Master Kong instant noodles, signaled price increases, there also were reports of scrambling for noodles.
In 1958 instant noodles went on the market, yellowish wormy bricks in cellophane bags, and were laughed at by fresh-noodle makers all over Japan.
The busy road is lined with shops selling garish synthetic saris and mobile phone sim cards, and signs advertise instant noodles, cough syrup and skin lightening creams.
Finding no one about, I let myself into one of them, ate a dinner of instant noodles and brandy, then settled onto a cot under five quilts.
President's products range from instant noodles to soy sauce to milk.
The new Hilton Huanying and Starwood Personalized Travel programs aim to make Chinese tourists feel more welcome by providing in-room teakettles (versus coffee makers), Chinese tea, instant noodles and slippers.
Since the mill produced more flour than the biscuit factory needed, they moved into instant noodles, a popular fast-food item in Nepal, procuring know-how from a Thai firm (hence the name Wai Wai).
Chinese gamblers, the most hardcore in the world, can lose all sense of time in the former Portuguese colony, often playing for days with no sleep, fortified only by tea and instant noodles.
Their teacher, Alice Lee, hopes the experience will encourage the students to think twice about the food they waste - many of them throw away their school lunches and eat instant noodles from the tuck shop instead, she says.
Group firm CG Foods' Wai Wai, a popular brand of instant brown noodles, was ranked as Nepal's top consumer brand by research firm acnielsen last year.
The noodles were an instant hit and before long were being exported to the Middle East and India, where the group has two factories.
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