Since the mill produced more flour than the biscuit factory needed, they moved into instant noodles, a popular fast-food item in Nepal, procuring know-how from a Thai firm (hence the name Wai Wai).

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Dr. Schoen blames the culture of instant gratification that started with the introduction of the microwave, fast food and the Internet.

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According to Cynthia Harriman, director of food and nutrition strategies for the Whole Grains Council, instant oatmeal, which is often portrayed as nutritionally inferior, is also a whole grain.

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Buying popular U.S. brands has long been a way for global companies to gain instant market share in the U.S. Examples: Swiss food giant Nestl bought Alpo, Stouffer's and Kit Kat.

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Their teacher, Alice Lee, hopes the experience will encourage the students to think twice about the food they waste - many of them throw away their school lunches and eat instant noodles from the tuck shop instead, she says.

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FEMA's Instant Management Teams are already in place on the ground, and supplies like bottled water, food, and infant kits are being shipped to states under the storm warnings.

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