It was her first trip home since she became an instant celebrity during the Republican Convention.

NPR: Alaska Welcomes Palin Back Home

But people thought he did, and Brodie was able to turn his instant celebrity into traffic for his saloon.

FORBES: Side Lines

Einstein's theory was first and dramatically confirmed during a solar eclipse within four years of its publication, making him an instant celebrity.

WSJ: Einstein Proved Right on Gravity��Again

Instant celebrity is a fleeting asset because if there is no real achievement to interest the public in no stage or screen triumphs, no interesting books, no heroic exploits people quickly become bored.

ECONOMIST: Celebrity economics

Oddly enough, the cynical angle of the show which basically revolves around instant fame and celebrity based on notoriety seems even more relevant today as we live in a world chock full of "celebrities" from Big Brother, Popstars, Fame Academy and a host of other reality shows.

BBC: Chicago: Your views

The show first burst on to our screens last year, proving an instant hit by combining the twin British loves of fly-on-the-wall TV and all things celebrity.

BBC: Jungle fever turns up the heat