Rather than roll out individual ads through the spring, the studio will run one insert, a 12-page brochure featuring each of its 15 series, in the trades.

FORBES: A War For The Emmy

Youth-oriented TV drama factory The CW is hoping that Entertainment Weekly readers are interested in taking Twitter from smartphones and computers to the printed page -- er, at least a printed page with an LCD insert attached.

ENGADGET: The October 5th edition of Entertainment Weekly has a built-in Twitter feed (really)

To scroll through things, hold down Insert and look toward the part of the page where you want to scroll.

ENGADGET: Hands-on with Tobii REX, a peripheral that brings eye-tracking to any Windows 8 PC (video)