Sometimes, it means being the most innovative or the best-known brand (Apple comes to mind), and at other times it simply means having the largest market share.
Whether he was learning a new skill, taking decisive action in an emergency, or forging the most innovative and efficient steelmaking company in the world, the commitment to following the judgment of his reasoning mind was the only opportunity he needed.
The stellar stock performance helps keep Apple front of mind in business commentary but Apple and Jobs are not necessarily winning with a brand or strategy perceived as innovative .