Mr. Makan formed his own firm partly because he didn't want to be under pressure to sell financial products from each firm's own menu, such as initial public offerings they were underwriting, according to someone familiar with his work.

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In response to the initial runaway success of its product, KFC pulled the sandwich off the menu across most of Canada.

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The profiles can be set up on device or on the Netflix site, with toggles for a preference to its Just for Kids menu UI, as well as asking a bit about your preferred movies to seed initial recommendations.

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