The SEC recognized that changes in the ways that people communicate necessitated guidance on the dissemination of material information through social media.
With social media networks functioning as a primary source for information sourcing and dissemination for many, the search engines needed to tap into that larger social conscious.
Well, as the media has played a larger role in the dissemination of medical information, and as practicing physicians in general have become busier and not always reachable, America has turned to doctors on TV who are always reachable, in part as a result of a rich network of social media and websites which provide consumers advice and self-help on a myriad of common medical conditions.
The visit was announced in mid-May, however dissemination of information, public promotions and the organisation of accreditation for hundreds of visitors and media houses have gathered pace only in the past week.