Industry trials can be well conducted, but there are many situations where a lack of independence has had an influenceonthe way thestudy was designed and the results that are released.
People, I believe, are far more complex than the "facts" which a study that is already slanted to a specific position ("the influence of working women onthe divorce rate" for example) will provide.
Thestudy found that so-called "sociometric" leaders like Physician 184 had more of an influenceon word-of-mouth buzz than the self-reported opinion leaders, perhaps because the latter group tend to be less involved with their peers.