However, once athletes transcend into diversified industry brands, their endorsement dollars are truly global in location.
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This launch will also certainly spark added competition in the marketplace, a creative catalyst for the industry and for brands.
Cars fall into what those in the industry call badge brands.
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And how do other industry participants protect their brands in the wake of the continuing fallout?
None of the Chinese brands exceeded the industry average there in initial quality.
It was an attractive e-commerce idea: Customers were affluent, the industry was fragmented and premium brands were still not available at supermarkets or discount chains.
The research examined the brands reported in industry publications as Super Bowl advertisers and determined to what degree brand values were affected by the Super Bowl venue.
The man in the street tends to be deeply attached to his favourite pint, making beer an industry in which small local brands can continue to prosper.
In recent days companies like Sony, Nintendo and EA have reportedly withdrawn their support for SOPA, under fire from angry consumers, but they are all members of the ESA, which boasts most of the biggest brands in the industry.
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Bingham, which employs about 1, 000 lawyers around the world and has developed in recent years one of the legal industry's more recognizable brands, owns malpractice insurance that likely will cover the cost of any settlement, or judgment in the case of litigation.
Lunardini believes the Virgin America social media experience carries important lessons for other brands, regardless of industry.
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It owns one of China's travel industry's best-known brands and generates 3% of China's hotel room reservations nightly.
There are many brands in the golf industry that specialize in outfitting golfers in multiple aspects of the game.
Trying to force the risk-averse food industry to jettison time-proven brands and add healthier products will be a slow process.
The thirst for highly profitable global brands drives the drinks industry.
For the first time in over two years Starbucks has lost its place at the top of the league of social brands in the hospitality industry.
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The athletic apparel industry already has several major lifestyle brands.
Possibly, and given that the trend for hiring CDOs has largely originated in the media industry, out of all three brands, Blockbuster would probably have benefited the most from such a person.
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With help from Jeffrey Parkhurst, managing director of business strategy at Mindshare, a WPP-owned media agency, we valued the brands by looking at brand earnings over the past three years, subtracting a charge for the capital employed and then taking a percentage of earnings based on the role brands play in each industry.
The auction featured a collection of 40 timepieces created specifically for the auction from the top brands in the Swiss watch industry.
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But in the case of Brazil, the removal of outdoor advertising may well have helped catalyze brands and the Brazilian ad industry to make a giant leap into digital.
The fatter profit margins for SUVs are a financial lifeline to a Chinese industry that is being squeezed as global brands make inroads into their market for smaller cars.
Unlike proprietary solutions that only work within a closed environment, Twonky technology is an open solution that works across brands, operating systems and industry standards to bridge the gap between mobile devices and the living room.
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Though they recognised that South Africa had a relatively sophisticated fast-food industry of its own, with many brands of beef-and chicken-burgers, the idea that such a famous global brand might not be well-known on the southern tip of Africa seemed preposterous.
The deal will dramatically reshape the wireless industry by uniting two of the most powerful brands in mobile operating systems and mobile devices.
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As a young designer, you are compared to the best in the business and brands that have been in the industry for 30 years.
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The study, which analyzes satisfaction among vehicle owners who visit a service department for maintenance or repair work, found that GMC ranked second in the industry behind only Mini for mass-market brands.
The industry is getting there, and giving manufacturers and brands an unprecedented leg up on the competition.
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At the end of last month, the Ministry of Industry and Information Technology posted a proposed list of brands that state units may purchase.
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Certainly expensive phones will remain a big part of the industry, but low-cost alternatives from major brands will be necessary if the carrier model shifts.
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