But it is derivative, incremental, profit margin-forced, consumer-friendly technology not the kind that pushes the whole world forward economically.

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Microsoft has traditionally enjoyed very high operating profit margins on its enterprise software products like the Office suite as the incremental costs of producing one more copy of the software are very low.

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Even if brands are using an organization or cause with profit as the primary driver, the nonprofit recipients are using the brands for incremental marketing and development.

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Currently, I see profit margins almost 20 percent above their normalized level, elevated by tight expense control and minimal incremental wage expense.

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That, in fact, most current green companies and initiatives are antithetical to the Silicon Valley attitude: they are born beholden to the government or non-profit foundations, they place political goals and utopian visions before pragmatic solutions, they mostly focus on incremental improvements over free-swinging innovation and category creation, and most will never, ever, be profitable.

FORBES: Hear! Hear!