This rapid growth will be driven by certain factors like increasedeffectiveness of advanced targeting techniques, consumer sentiment toward irrelevant ads, growing use of internet and increased sophistication of online marketers.
In fact, she attributes the change to the increased profile and effectiveness of select committees in recent years - where the atmosphere of forensic investigation is radically different from the crucible of the Commons.
This increased shopping behavior has reduced advertising efficiency and effectiveness as the traffic obtained becomes less likely to result in a purchase on the website.