Square has grown quickly as a mobile payments service by simplifying the payments process, but has lately been adding more tools to increasecustomerloyalty with merchants.
This "will enable operators worldwide to increasecustomerloyalty and grow network usage through SMS traffic, " said David Lloyd, director of Sema Telecoms Messaging, according to a company statement.
Stevens says Verizon and many carriers in Asia have embraced Skype, however, because they realize the service can increasecustomerloyalty and the amount consumers spend on mobile data plans even if it dents their long distance calling business.
Since implementing Microsoft Dynamics CRM, Hard Rock International reduced employee churn by 25% while notching a 22% increase in participation in its customerloyalty programs.
Whether customerloyalty will be enough to generate a planned large increase in commission income at the same time as 400 branches are closed remains to be seen.