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Since the November election, Mr. Rubio has joined a number of other GOP leaders, including Rep. Paul Ryan of Wisconsin and Majority Leader Eric Cantor of Virginia, who are working to soften the party's image and to realign its message in the eyes of voters.
WSJ: Rubio Gains GOP Influence
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He then reposted the original message about his grandmother and the image of the text exchange.
CNN: STORY HIGHLIGHTS
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An activity spike in the left prefrontal cortex--an "approach" response to the image of a Kit Kat chocolate bar--would suggest the subject is attracted to the brand image or message.
FORBES: In Search of the Buy Button
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His last post, on February 12, linked to an Instagram image of himself with a young boy on prosthetic limbs with the message, "In the run up to the launch of my foundation in July I will give at least 10 kids mobility!"
CNN: Who is 'Blade Runner' Oscar Pistorius?
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If we defend these pageants, what kind of message are we sending to young girls about their self image?
FORBES: An Eight-Year-Old Gets Botox: What's Next?
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Over the next couple decades, image and message were simplified into a blunt black-and-white icon of a brutal face with the words Obey Giant emblazoned beneath.
FORBES: J.S.G. Boggs' Counterfeit Money Is Worth More Than The Real Thing. Are You Buying It? [Book Excerpt #2]
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Visitors to Misstravel.com may miss that message initially when confronted immediately upon arrival by the image taking up most of the home page, a young woman sitting school-girlishly (short skirt, head tilted) on a pink suitcase.
CNN: New site promises hot people a free ride
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"We are deliberately trying to drop the old Sunday school image because it sends out the wrong message, " says Diana Murrie, the Church of England's National Children's Officer.
BBC: Sunday school in steep decline
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To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.
FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking