Unlike other sponsors, IBM's blueprint is more about nut and bolts than image building.
It was like they slammed on the brakes to decades of image building, cranked up the stereo and tried to shift into overdrive.
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Image building, or in reality image pimping.
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This strategy has spawned a frenzy of corporate image-building (and numerous mergers, too).
By offering free wi-fi, or a better breakfast, or other enhanced services, they market themselves to repeat customers more effectively than if they spent all the money on more billboards and image-building ads.
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You hear water rushing softly, falling steadily, a kind of background music that stays with you as clearly as the image of the building.
Zhejiang Geely Holding Group acquisition of Volvo is an early step in building the image of Chinese automobiles and marketing to foreign buyers.
Michael Dell is reported to have started his dream with an image of a large building filled with employees with a flag pole outside.
"No Limits" has something in common with "Topsy Turvy, " the camera obscura in Madison Square Park, created by artistic partners Sandra Gibson and Luis Recoder: Both works offer a new image of the Flatiron Building.
Kermit the Frog, Miss Piggy, Bert and Ernie of "Sesame Street" fame, the stars of "Fraggle Rock" and other puppets, costumes and items from throughout Muppets creator Jim Henson's career have been donated to the Museum of the Moving Image, which is building a new gallery to house them, the institution announced Tuesday.
Such initiatives, she says, are aimed at building a positive image in areas where Beijing is economically and politically active.
Who would risk capital, energy, and talent in building a new image search engine when Google presents Google Image Search results automatically?
The alliances with major apparel licensees are, in many cases, strategic marketing alliances that speak to building the overall image of the league(s).
Like, if the world were fair, start building up her image and notoriety to maybe get her name tossed around for a run in 2016.
North Korea took another step in building up the image of the current leader Kim Jong Eun later on Friday when its Supreme People's Assembly gave him the final title that his father and grandfather had before him chairman of the National Defense Commission, considered the most powerful organ in the state.
The Museum of the Moving Image in Astoria is housed in a building that was part of a 1920s film studio that made silent and early sound films.
To produce an image, you need to start off by building a life-like model, no mean feat with something as intricate as a fly or an ant.
The image of an armed brigade blocking access to a public building had so far usually been reserved for Libya's legislature, our correspondent said.
The image of an armed brigade blocking access to a public building had so far usually been reserved for Libya's legislature, the BBC's Rana Jawad in Tripoli says.
But this image is shattered as they round a bend and the shell of a building gutted by American bombing comes into view.
The wild card, however, is how it will address the iPhone issue and how analysts will weigh the risks posed by the image damage and legal actions regarding anti-competitive behavior that appear to be building traction.
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Optical correlators, meanwhile, work by encoding images on to a beam of light and, using a special lens, transforming them into their Fourier components building-blocks that encode the thickness and direction of lines in the image, but not their position.
His objective was to turn the Empire State Building into a state-of-the-art property with a restored image that would give it a unique competitive marketing edge.
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Hong Kong's Ming Pao calls for more transparency on how publically-donated funds are spent and reminds authorities to focus more on building proper earthquake-resistant buildings rather than luxurious government buildings and other "image projects".
In truth the elephant is only a corporate logo, but the reality of marrying the Internet with a traditional building products company in a battered, backward economy is barely less difficult than the image.
With two piston-like windows on its eastern flank, this building looks a lot like a giant garment worker's sewing machine -- an appropriate image for a company such as Wacoal.
Besides justified concerns about Mr Thaksin's abuses of power, one of the royalists' worries is that he was building, through populist policies such as cheap health care and microcredit, a patronage network and popular image that challenged the king's.
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