King's College London, will be exhibiting a device that uses ultrasound technology to buildup a 3D image before surgery, cutting out the need for a CT scan.
So whereas the nominal maximum width in an image is 20km, Pleiades can scan the ground rapidly to effectively buildup a much wider swath at any given point.
Working from an image or an idea in her head, the artist starts to buildup from that shape, stacking cedar four-by-fours into an intricate structure like a fantastical set of Lincoln Logs.
"An Internet company has to build its brand up from scratch, in terms of software, order fulfillment and brand image, " Netessine says of Amazon's dominance.