It's as if they think there's some magic money tree.

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If it can work some of that marketing magic on MedImmune's products, AstraZeneca might be able to make this multibillion-dollar bet pay off.

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If everything's working, it'll display an electrical flow animation atop the picture, showing kids the magic of electricity.

ENGADGET

The whey concentrate goes into yogurt to help the bacteria grow, into bread as the magic ingredient to keep it moist and into sausage as a binder (if you wonder what's going on here, recall that Borden used to make glue from milk).

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