Brand management firms, like Mark Monitor and Internet Identity, already send rogue site addresses to registries and registrars, the middlemen who sell domain names, to have them pulled off the Web.

FORBES: Spear The Phishers--Not The Fish

"I think every team creates its own identity, " said injured first baseman Mark Teixeira, who despite his injury has been traveling with the club and watching it come together.

WSJ: The $230 Million Underdogs

For others the right to fly their flag remains an important way to mark their territory and assert their identity.

BBC: Northern Ireland

With independence in 1962, the adoption of Arabic as the national language was a natural choice to mark the break with France and forge an identity suited to the country's new status as a third-world leader.

ECONOMIST: Algeria

And we wrap up with some great tips when considering music, not the least of which is that, according to Mark and Dave, every brand should have, along with their visual identity (e.g. logo, color palette, etc.), a sound identity as well.

FORBES: Music Is The Great Uniting Language. But Are Brands Using It Correctly?