If your team still resists the idea of iterative soft launches, just remind them that if this approach was good enough for Christopher Columbus, Steve Jobs and the Wright brothers, it is probably good enough for them.

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Some Chinese say openly that using ancient culture to promote soft power is a bad idea.

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It is not clear whether campaign-finance reform is possible, let alone whether banning soft money is a good idea.

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Recent economic signals have lent credence to the idea that the U.S. experienced a soft patch in the spring and early summer, rather than a downturn that put the country on a path back toward recession.

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His early exploration of this idea, building up two-dimensional images of the soft interiors of organisms by spectroscopy, was performed on green peppers or on clams which his small daughter collected on the beach.

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Sadly there weren't any working models on hand, but we were able to get a good idea of what the aluminum chassis (covered in a soft-touch rubberized paint, of course) will look and feel like.

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But in fact the real goal is to hone her broad, soft support (from people who know her husband and like the idea of a woman in the race) into a core group of people who might be inspired enough to actually vote for her (those who agree with her on assault weapons and abortion).

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Graphite is generally soft and crumbly, so soon after, Italian craftsmen came up with the idea of hollowing out a stick of juniper wood and filling it with graphite.

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This so-called soft-dollar business has allowed anything from research to marketing to be financed by investors who had no idea what they were buying.

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