One open question in this vision of services built with hyper-connected smart devices: who owns the relationship with the customer?
The value and success of these hyper-connected transformative models are extremely interlinked with the technology platform that monetizes and enables them.
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That's because both of the standards set to transform today's mobile phones into tomorrow's hyper-connected mobile communications devices are controlled by Qualcomm.
The more hyper-connected we become and the more interdependent we become, the more we rely on technology for all of our day-to-day needs.
This is an all-too-common affliction these days, but especially among internet types like me whose job relies on staying hyper-connected as much as possible.
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Now the real fight is over the future of smart phones, the tiny, hyper-connected computers that have become far more personal than any PC could hope to be.
But in our ever-changing, hyper-connected world, words are just words.
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This capacity is equally critical to politicians seeking re-election, brands trying to market products and services to hyper-connected customers, or non-profits seeking to expand their donor pool and engagement.
The best companies must operate as integrated, hyper-connected networks.
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The world has gone from connected to hyper-connected.
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Blackberry believes that its target market is people that are hyper-socially connected and true multi-taskers that need to get things done.
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