In the most lavish days of John Landis, Hype Williams and Spike Jonze, video budget was devoted to physical production- actors, location, set creation, etc.

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Star speckled with model Selita Ebanks as the phoenix, narration by Nicki Minaj, and writing credits for Hype Williams, the video is thought out and decorated with metaphors.

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So, for example, in my last book of photography, the lighting was inspired as much by Tiepolo ceiling frescoes in Venice as it was by Hype Williams's early-'90s hip-hop videos both having a sense of rapture, both having a sense of this bling.

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