Apple's design has been attacked by some as being "kitsch", but praised by others for humanising the interface.
BBC: Windows 8 and the Surface tablets: The experts weigh in
Samsung made intuitive, humanising software front and centre of the Galaxy S4, which is launched last week at a lavish event in New York.
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Tony Blair's former spin doctor Lance Price says the footage from St Paul's will "not do him any harm" as it was an authentic, humanising moment.
BBC: Why the fuss over George Osborne's tears?
"It's got a humanising effect, putting the flesh on, " says Dr John Hawks, an anthropologist from the University of Wisconsin, who is impressed by the result.
BBC: How scientists recreated Neanderthal man
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