In the publishing industry, the king of living the brand is Hugh Hefner, founder of Playboy.
For too long Hugh Hefner's empire has been treated like a relic of the 1950s.
He plays Hugh Hefner in the forthcoming film Lovelace, which premiered at the Sundance Film Festival in January.
Playboy founder Hugh Hefner has indicated that the man behind The Queen will script a film about his life.
The show, whose period setting had invited comparisons with Mad Men, was produced in conjunction with Hugh Hefner's Playboy Enterprises.
Crystal Harris, the 25-year-old blonde bombshell who is engaged to Playboy magnate octogenarian Hugh Hefner, has called off their engagement.
He is bound to attract all sorts of followers who laugh off his atrocities as Hugh Hefner-esque and embrace his rebel yell.
Playboy has agreed to an offer from founder Hugh Hefner to take the firm private after he raised his bid by 12%.
He did so after being advised not to by a lot of big names in publishing, including Playboy founder Hugh Hefner and Dow Jones Chairman Peter Kann.
Among the 28 people who capitulated: Bill Gates, Damon Lindelof, Hugh Hefner, Alice Waters, Diane von Furstenberg, an astronaut, a shark hunter and even, the Chancellor of Germany.
FORBES: At Work With: Bill Gates, Damon Lindelof, Alice Waters and A Shark Hunter
For some reason, the idea that Hugh Hefner would be padding around the Playboy mansion in LA late at night, keeping track of the progress of his beloved Illini (Class of '49), seemed reassuring.
In exploring the long-term options for his iconic media brand, being able to live out his golden years in the legendary Playboy Mansion was a major priority for Hugh Hefner, as I noted earlier.
For a decade and a half Leach traveled the globe with a producer and a cameraman, capturing weekly glimpses of castles in Germany, solid-gold apartments in Hong Kong and the homes of Hugh Hefner, Joan Collins and legions of other celebrities.
After five years of restructuring, Chief Christie Hefner, daughter of Hugh, has expansion plans.
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