Samsung meanwhile is supporting the development of the Tizen OS for mobile phones, an HTML 5 based open source project that will shift the balance of power in mobility away from the device app store to the networks, a move that looks set to be the next disruption in smartphones.

FORBES: Is Samsung The New Apple?

As Gaffney notes, enforcement of keyword association could prove difficult for FDA. Unlike visible words, metadata sits in the source code and HTML of a page, and is largely invisible to the untrained eye.

FORBES: FDA Regulates Internet Search