-
But the "just shut up" strategy, as veteran celebrity publicity Howard Bragman has dubbed it, comes with its own set of challenges.
FORBES: Disgraced Celebrity Comebacks
-
"Chaz, after many years of consideration, has made the courageous decision to honor his true identity, " Howard Bragman said in a written statement.
CNN: Sonny and Cher's child transitioning from female to male
-
McMahon's spokesman, Howard Bragman, confirmed to CNN late Tuesday that McMahon is in discussions with his lender and hopes to find a resolution.
CNN: Report: Ed McMahon's home faces foreclosure
-
Still, Howard Bragman, an expert in crisis communications, said he does not expect the accusations will have any significant impact on Armstrong's legacy.
CNN: Lance Armstrong's legacy may withstand accusations
-
Howard Bragman, an expert in crisis communications and vice chairman of Reputation.com, an online reputation management company in Los Angeles, said the future of Livestrong is uncertain.
CNN: STORY HIGHLIGHTS
-
"It's almost like they're attacking me for being me and so to that I can only say, 'Well, I can only be myself, so I don't know really what you want me to do, '" he told "Gwissues" host and interviewer Howard Bragman, a publicist who recently began representing Johnson.
WSJ: Son of Magic Johnson talks about being gay