Find out how well it understands technology, how deep and central to its culture it is, and and whether it understands and use social media.
Advertising agencies use digital media on a daily basis and have developed deep insights on how it is changing the lives of consumers.
It is hard to judge how deep corruption goes, or how much of an impact it may have on foreign investment.
ECONOMIST: A country revamped as a service hub grows at Chinese rates
Economically, Sudan is in such deep trouble that it is difficult to see how the government indeed any Sudanese government can extricate itself.
The question now appears to be how deep is the wound and how long will it take to heal.
For another, it is debatable how much - deep down - he really wants Massa to be champion.
It is still unclear just how deep the holes in the eurozone's banks are.
Mr Fahey, himself a former Australian politician, said he had found the report alarming and that it showed "how deep this problem is".
"It depends on how long and deep a recession there is, " says sports investment banker Sal Galatioto.
Iceland and Cyprus have discovered how painful it is to have a banking system without such a deep pocket lender of last resort.
It is easy to understand how countless streams of explorers were lured deep into this region, convinced that another few days or another few miles would open up its mysteries.
In this one scene Lustgarten demonstrates an ear for what's happening in parts of Britain, and how the relentlessness of economic crisis - even if it is no longer sharp or deep - eats away at people's hope, patience and decency.
As our clients get ready for the 2011 and 2012 Say on Pay disclosures, I wonder how realistic it is to think that shareholders will have the resources to take a deep dive into the pay programs of the companies in which they have invested.
In any case, it is hard to see how such a discussion can get far without exposing deep European divisions over Russia.
Because what's not happening in Jersey is really the only thing that should be happening not just at Rutgers but at every other college and university which is a look deep down inside, to the guts of it all, to how college sports reached a point where malfunction became not the risk, but almost the rule.
Since a fetus resides fairly deep inside a woman's body, there is a limit to how fine-grained an image of it can be.
It is becoming clearer, partly thanks to a recently leaked report from the World Bank, how deep-rooted the bad habits were.
"Looking at the bracket, it's easy to see what everyone has been talking about all year: how deep this league is, " said second-seeded VCU's coach, Shaka Smart.
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