And that's true even if everyone knows you're the fastest man in the world, if you're the reigning Olympic champion, if you hold the world record - nothing gets you a free pass to Beijing.

NPR: U.S. Track Stars Vie for Spots on Olympic Team

On his website, he keeps track of technology that enables cheating and tales of the unfaithful his site background is a collage of photos including David Duchovny, Jude Law, Eliot Spitzer, Bill Clinton and Jesse Jackson but also notes and celebrates monogamy: like the couple married for 85 years who hold the Guinness world record for longest marriage and science that explains our tendency toward fidelity.

FORBES: Celebrating 'Manogamy' on Valentine's Day

Every winter they hold SuperZampone, a festival where local sausage makers try to break their own world record for the largest zampone ever.

BBC: Where vegetarianism is an exotic illness