Eventually, that data could be sold as market research or be used to sell Hiya ads.
FORBES: WhitePages Wants To Be Your Location-Aware Mobile Address Book
One major new campaign is an online contact management service called Hiya, which it is launching on Thursday.
Hiya is designed to go beyond typical address books, however, by making physical addresses an integral part of the service.
Though Hiya will launch as a free app without ads, WhitePages plans to monetize it once it has developed a following.
To succeed, Hiya will have to overcome skepticism about its privacy implications.
Nakao says the company will assume that local businesses that have been saved as contacts by many Hiya users are well-liked and trustworthy.
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