She's one of five freshmen that have helped Hillsman elevate his team to a higher level.
"I knew it would be a very emotional night in the arena, " Hillsman said.
Hillsman said a major factor preventing consultants from crafting more creative spots is greed.
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But it generated a torrent of media coverage--often a key to Hillsman's campaign strategies.
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Minnesota political scientist Steven Schier, a professor at Carleton College, credits Hillsman's ads with helping Ventura.
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In the afterglow of Ventura's win, Hillsman and his offbeat style enjoyed a brief flash of fame.
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"You have to have a go-to player on both ends of the floor, " Syracuse coach Quentin Hillsman said.
Academic observers credit Hillsman with creative commercials that break through the advertising clutter and reach out to disenfranchised voters.
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"We're playing very smart basketball right now, " Hillsman said of his surging team.
Hillsman has also found that his rebellious style isn't always popular with incumbents.
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Hillsman's reputation for winning on the cheap started after 1990, when he joined Wellstone, then a college professor with zero name identification.
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But, like his candidates, Hillsman is an outsider in his own industry, where other consultants often scoff at the impact of his work.
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Syracuse, ranked No. 22 in the season's final AP poll, earned its fifth NCAA tournament appearance and the second in seven seasons under Hillsman.
"She's got to be on the floor for us to have any chance to beat a team like UConn, " Syracuse coach Quentin Hillsman said.
"Our kids played with a sense of urgency, and we were really tired coming out of that last game, " Syracuse coach Quentin Hillsman said.
"We shot the ball awful tonight, but our defense was very, very good, " coach Quentin Hillsman said following Syracuse's first win at Georgetown since the 2006-07 season.
Hillsman said the difference was the Orange made their shots in the first half and didn't in the second half, meaning they had to guard the Irish in transition more.
But they also say the effect of Hillsman's sometimes wacky work may not be ready for prime-time candidates such as the major party contenders: Democrat Gore and Republican George W. Bush.
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Hillsman also worked with a shoestring budget in Ventura's 1998 gubernatorial campaign, where analysts say he had voters laughing all the way to the polls with two of his TV spots.
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The two-minute ad aired only once that Hillsman recalls.
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Syracuse coach Quentin Hillsman said the difference was the Orange made their shots in the first half and didn't in the second half, meaning they had to guard the Irish in transition more.
"The goal here is to signify to people that they are getting real and reliable information, " said Democratic consultant David Axelrod, who is working against Hillsman's current Democratic client in Minnesota's Senate primary.
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"Admittedly, there is still anger and deep sadness that my mother's life was taken in such a blatant, cruel and horrific fashion, " said Sheila Gillespie-Hillsman, who wrote a statement on behalf of her family.
Hillsman's ads for Ventura "were interesting and entertaining and I think it would be very hard to prove they had an impact on the outcome, " said Bob Shrum, who is making ads for both the Democratic National Committee and the Al Gore campaign.
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