Matthew Diamond, company cofounder and chief executive, says he believes investors value Alloy based on earnings before depreciation, interest, taxes and goodwill impairment.

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He said the copper alloy fragments could be linked to a metal disc found with the original hoard by metal detectorist, Terry Herbert, in July 2009.

BBC: Stoke & Staffordshire

Unlike other jewelers, he uses a dark metal alloy for the settings to highlight the gems' color.

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Last month it placed ads in college newspapers and on a campus billboard network for Summit Entertainment, which is promoting a film based on an Alloy book about a high school senior who drives across the country to meet a girl he met online.

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