But there is something more important at work, says William Guttman, an economics professor at Carnegie Mellon University.
Mr. Guttman said he could improve on existing art-storage options with a facility purpose-built to receive and protect fine art.
Guttman-McCabe estimates that 90% of consumers and carriers are now part of this given the carriers that are on board.
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Mitchell Guttman, of the Broad Institute of MIT and Harvard and soon-to-be faculty at Caltech, discovered an entirely new type of gene.
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"Everyone is trying to plan for the industry's evolution, but we need to make sure there is spectrum there to support it, " says Guttman-McCabe.
"From the moment he arrived in Portugal, Bela Guttman's relationship with Benfica was destined to be complex, " says Portuguese football expert Ben Shave.
"People don't see how many moving parts there are, " says Guttman-McCabe.
Britain's first ever gold medal was won by Margaret Maughan that year in archery - the first sport to be included in Guttman's treatment plans.
The Metropolitan Museum of Art's blockbuster exhibition on the fashion designs of Alexander McQueen demonstrated the value of preserving fashion collections, prototypes and sketches, Mr. Guttman said.
Mr. Guttman, who runs a self-storage company called Storage Deluxe, opened his first art-storage space on the top two floors of a Storage Deluxe building in the Bronx in 2006.
Smaller carriers Nex-Tech and Cellcom are also doing a pilot database, says Chris Guttman-McCabe, VP of regulatory affairs at CTIA, a wireless industry trade association that helped bring the database into existence.
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"That's a company-specific investigation, " says Guttman-McCabe.
Mr. Guttman on Thursday began pitching his new space which is being built more than 16 feet above sea level, well above the projected level of a 100-year flood, the company said to art collectors gathered at the VIP preview of the Frieze New York art fair on Randall's Island.
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