Some of Dichter's preachings--among them: that marketers should offer absolution to consumers who indulge in guiltypleasures like smoking cigarettes or eating sweets--seem laughably simple today.
There will also be an outing for London club night GuiltyPleasures, which has come to public attention by championing soft rock classics and other untrendy songs from the 1970s and 1980s.
For the chapter "Guilty Pleasures of the Golden Arches: Mapping McDonald's in Narratives of Round-the-World Travel", they mined dozens of travel blogs written by Westerners who felt conflicted as they ate their unusual Maharaja Mac with their familiar French fries.
Through this deal, which combines recent premium quality series with all-time greats and guiltypleasures, LOVEFiLM members can now watch critically acclaimed comedies like the US version of The Office starring Steve Carrell and the multiple award-winning 30 Rock starring Tina Fey and Alec Baldwin.