Guber is a master at telling stories in the context of the corporate world.
In the book, Guber explains how storytelling is an essential component to excelling in our lives.
Neither candidate is offering what Peter Guber in Tell to Win calls a purposeful narrative.
Lombard told Guber to close his eyes, because he was going to tell him a story about a foreign land.
Guber tells an account when legendary NBA coach, Pat Riley, guest lectured at one of his UCLA graduate school courses.
Mr. Christie also counts friends in Hollywood, including film producer Peter Guber and the chief executive of Dick Clark Productions, Allen Shapiro.
It was happenstance that the day Leading With Honor found its way to our mailbox, Tell to Win by Peter Guber also showed up.
Guber currently serves as Chairman and CEO of Mandalay Entertainment Group, the operation behind the Golden Globe winning film The Kids Are All Right.
Whether the future franchise player is Howard or someone else, Guber and Lacob figure their job is to make the team a true destination.
FORBES: NBA: Why The Warriors Are The Best Deal In Basketball
Almost immediately after Peter Guber and Joe Lacob bought the Golden State Warriors last summer the team inked a new cable deal with Comcast.
FORBES: Higher NBA TV Ratings Mean At Least A 30% Increase In Broadcasting Fees
Guber, who produced such films as Batman and The Color Purple, reflects on the structure of a good business story in his book Tell to Win.
Until then Lacob and Guber settle for smaller initiatives.
FORBES: NBA: Why The Warriors Are The Best Deal In Basketball
Craft what Peter Guber calls a purposeful narrative where they can see a role they want in the story you tell, reshaping it to make it their own to share with others.
FORBES: Make Your Company Top-of-Mind and Your Employees Proud
Denning published a chat with Guber here.
FORBES: The Power of Storytelling at Work, and as a Job Search Tool
"The audience these days is very, very young they don't know who he is, " said Peter Guber, who was chairman of Sony Pictures when films such as "Total Recall" and the disappointing "Last Action Hero" were released.
Hollywood legend Peter Guber has worn many hats producing movies, serving as studio chief at Columbia Pictures, heading Sony Pictures Entertainment, and co-chairing the NBA franchise the Golden State Warriors (just to name a few).
In my interview with Guber (look at the videos below), he tells me how stories can help us get ahead in business and life, and he shares a story with me about how Muhammad Ali moved him to action.
During the recent lockout Lacob and Guber enticed season ticket buyers by promising 5% interest on deposits if the lockout wiped out the season and a guaranteed renewal for next season at no increase if the team failed to make the playoffs.
FORBES: NBA: Why The Warriors Are The Best Deal In Basketball
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