Heads of sales, CMOs, directors of marketing and operations teams have created somewhat territorial and even unproductive silos of activity, ignoring the big elephant in the room: realrevenuegrowth.
The city, he notes, has a balanced budget with conservative estimates of future revenue that are not dependent on growthinreal estate taxes or land sales.
People can easily create and evolve new processes in their most frequently used applications to expedite adoption, improve experienced value for clients, and produce realrevenuegrowth that can justify more ambitious innovations in practice development.