So Jiwire can serve these ads to national brands as well as mom-and-pop stores through Groupon.
FORBES: Find Groupons Near You With JiWire Mobile Ads
For retailers, services like Groupon and LivingSocial prove stores are willing to discount substantially to gain new customers.
FORBES: Mobile Payments: What's Taking So Long?
Brands will have to watch for online retail pop-up stores like Amazon and physical kiosks for brands like Groupon, and start thinking in terms of broader access.
FORBES: Lucky Thirteen: Trends for 2013
Andrew Mason, the young boss of Groupon, a firm that uses social media to sell coupons for real-world stores, will be the biggest flop of 2012.
ECONOMIST: Bosses to watch in 2012, part 1
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