Today 70% of Forbes 400 members are self made and the group continues to trend away from family generated wealth.
"Worried consumers are not likely to buy something challenging or too far out, too new, " says David Wolfe, creative director at the Doneger Group, a trend forecasting firm.
The NPD Group captured this trend recently in a report that found that there has been a noticeable shift in digital content purchases by children ages 2-14 over the last two years.
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Private investment group Veriana is launching The Trend Exchange which will offer movie derivatives trading.
This is a trend, a group average that points to something going on, something that might be worth some attention.
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In 2012 the number of successful pirate seizures of merchant ships fell from a 2009 figure of 38 to 21 according to the Combined Maritime Forces (CMF) command in Bahrain but another statistic published by the group highlights a more troubling trend.
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The rise in compensation detailed by the Hay Group is part of a broader trend.
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Out of this trend is emerging a new group of pan-European stars.
The trend continued in the platinum metals group, but was most evident in palladium.
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The trend was signaled in a Gartner Group study, which found that Chief Financial Officers alone authorized a whopping 26% of all IT spending decisions at their organizations, as opposed to just 5% by CIOs.
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Telsey Advisory Group CEO Dana Telsey also stresses value as the trend for this 2010.
The economics research group said that the UK would return to its trend growth rate of 0.2%-0.3% in the coming months.
Then there are the IPOs by buyout firms themselves, a trend that started this spring with Fortress Investment Group but which picked up a lot of steam when Blackstone floated 10% of its management company in June.
Then there are the IPOs by buyout firms themselves, a trend that started this spring with Fortress Investment Group (nyse: FIG - news - people ) but which picked up a lot of steam when Blackstone floated 10% of its management company in June.
Sport Industry Group's Drew Barrand told CNN the announcement underlines a wider trend of sport broadcasting increasingly finding a home on digital platforms.
"There's been a lot of optimism expressed in fashion, not as much darkness as in the past, " says Sharon Graubard, trend analyst for Stylesight, a fashion-industry consulting group.
The average age of a person buying sports apparel has already increased from the low 30s to the high 30s in six years--and this trend should continue to grow, according to the NPD Group, which tracks apparel spending.
"We could say Busted broke with that trend of the all-singing, all-dancing boy group that was around, and remains a force in the industry, but less so, " he says.
But amid the evolution and excitement, a general trend is emerging: online publishers are in a prime position to be profitable in group deals.
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The legislation "would add to the generalised trend towards secrecy, fear and intimidation growing in South Africa today", the group said in a statement.
But the broader trend towards slower sales growth bears out forecasts by the Conference of British Industry and the retail research group Verdict.
"The tablet trend is clearly going toward Android, " said Jack Kang, director of technical marketing for Marvell Technology Group Ltd.
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