Active GRP: GRP, or a gross rating point, is at the heart of offline media measurement.

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In the days of Mad Men, marketers and advertisers counted GRPs (gross rating points), WRRMs (women related recall messages), and dozens of other metrics that could be converted to acronyms at a static point and time, i.e.

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In marketing we measure television advertising by reach, frequency and gross rating points and if you extrapolate from that that the more feet you have on the street singing your praises and repeating those core messages at every turn you will be successful too.

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The Global Competitiveness Report ranks countries both on hard economic data--such as gross domestic product, inflation, government debt, country credit rating and infant mortality--and on survey opinions from over 11, 000 chief executives and other high-ranking executives in 125 countries.

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