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However the populations of the north-east and Midwest have not just shrunk (which means that the census will require them to give up congressional seats) but become greyer.
ECONOMIST: America in numbers
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Unlike other developed societies where the definitions of these concepts are treated as sacred and entrenched at an early age, in China these terms are newer, and much greyer.
FORBES: Can China Lead The Development Of The Shared Value Economy?
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But the biggest disappointments are the many science journalists, who by and large let their critical instincts lapse, exchanging the greyer and perhaps duller reality for a sensationalistic headline.
FORBES: Arguing Over Junk: Scientists Attack Each Other as Media Flub 'DNA Story of the Year'
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However, greyer employees also present more subtle management challenges.
ECONOMIST: Can America��s workforce grow old gainfully?
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The chances are that on midsummer night in 2050, the dancers round the maypoles will be older, greyer and slower, and some of the people sailing the boats in the fjords will be brown even if the sun doesn't shine.
ECONOMIST: Identity changes
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"Essentially women who opt for a home birth face either a very successful, satisfying outcome, or a potentially disastrous one - there isn't the greyer area that you see with hospital births, " says Professor Philip Steer, the editor of the BJOG.
BBC: Home birth to ward increases risk