At the other end of the spectrum you have consumers who would be willing to pay premium for product with green label.
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When you look at the positioning of products as renewable or having a lower footprint, the big companies share data that roughly suggests a lot of consumers would never buy a product that has a green label because they are suspicious of its performance.
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Two others emerge from the station, large, hulking men, hats in place, flameproof coats on their backs, bearing flats of Poland Spring water on their shoulders tiny eight-ounce bottles of Poland Spring green label and I think any one of them could down the whole lot by himself but this is what they have, and for this, too, they are grateful.
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The organization, known for its black, green and white label with an image of a person holding a bowl in front of a globe, says it's working with small businesses like PrAna, which sells yoga pants and other sportswear items to merchants like REI and Zappos.
One of the latest additions to its pool of private label brands is Green Mountain Coffee coffee cups.
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And what makes it interesting is it was the very first single that Al Green recorded with Hi Records, produced by Willie Mitchell, which is the label that he really became Al Green in terms of - became a national star.
They were a Union Flag towel, a green towel with a "Renaissance" label and a fleece which was originally blue and white, but is now badly stained and discoloured.
Dempsey's left-foot shot from 25 yards barely merited the label of speculative, but every aspect of Green's technique collapsed as he allowed the ball to squirm through his grasp and over the line.
It earned the label by meeting standards developed by the Indian Green Building Council, the local chapter of U.S. Green Building Council, which created LEED standards. (Here I must give a shout-out to my hometown San Francisco International Airport, whose Terminal 2 also won gold certification, soon after Delhi did.) Rajiv Gandhi International Airport in Hyderabad also won a LEED-Silver rating.
Husband-and-wife team Nick and Simone Monu -- of fashion label Monu and Monu -- took up the green theme in their designs, incorporating carrier bags, bin liners, and even one of their daughter's old toys.
The Beatles changed the name of their company that oversaw their business interests to Apple in 1967, and released most of their later albums on the Apple Records label, with its distinctive labeling--a green-skinned Apple on the A-side and the halved apple for the B-side.
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