Bauer and Braun started with an interesting premise: That shareholder class actions are a corporate governancetool investors can use to discipline the managers in charge of their assets.
And given how new the practice still is for many marketers, there may not be established tool-sets, community governance and internal processes to make sure routing of issues is aligned with the right departments.
Heads of Nominating and Governance, lead directors and CEOs would have a much needed tool to finally do what needs to be done to improve board performance.