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Founder and CEO Aihui Ong and her team find new gourmet foods from chocolates to olive oils.
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The irony is that as gourmet foods go, Parmigiano-Reggiano is not especially expensive, and a little goes along way.
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That deal introduced Mackey to a major new profit center: gourmet foods freshly prepared by an on-site staff of chefs.
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But the thing that has really changed is not the move from All-American snacks like Cracker Jacks to gourmet foods.
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The company originally started out as a Groupon for gourmet foods but eventually shifted to the subscription model after seeing interest in samples Ong was sending out.
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In general, the foods were gourmet takes on regional specialties: the Dallas Cowboys did Quail Breast Wrapped in Niman Ranch Bacon, the Denver Broncos served Szechuan Style Colorado Bison Short Ribs, the Green Bay Packers Wisconsin Duck Borscht with Duck Brats and Caraway Cream, The Kansas City Chiefs honored their legendary hometown BBQ heritage with Cider Braised Pork Shoulder with Caramelized Onions, and so on.
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Saltzman's best chance to recoup his and his partners' original investment may be a line of gourmet low-carb frozen foods he plans to launch in January and distribute to large grocers.
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Sidney Brodsky, chief executive officer of James Gerard Foods, a gourmet food business in Phoenix with roughly 50 employees, says he is considering "weeding out" his weakest performers to reduce his firm's head count to below 50 full-time equivalents.
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Recently they have selectively introduced in Germany some fancy foods like lox, lobsters, champagne and other gourmet items in order to attract a more diversified clientele.
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Which brands might one day capture more shopper loyalty than Whole Foods in the desirable, high-margin niche of gourmet and natural groceries?
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