They add the digital equivalent of smiley face stickers and gold stars: sound effects, animations, points.
During our childhood years, measuring success was as simple as counting gold stars and smiley face stickers.
More specifically, it wants gold stars from Germany's Angela Merkel.
She has a cool-kid inner circle, and the people in it get the cush assignments, the high profile projects, and all of the gold stars and accolades, whether they deserve them or not.
The revised seven-acre plaza, which would feature two massive archways, 56 free-standing pillars, fountains and waterfalls, several bronze eagles and a nine-foot wall emblazoned with over 4, 000 gold stars, would still not shame ancient Rome.
But let's face it: Any measures that include rewards and sanctions, gold stars and interventions, praise and embarrassment, even determinations about the future of entire institutions and those who work in them -- any and all such measures invite tampering by those who have reason to seek better results than the plain truth reveals.
Maraniss wins a gold medal for his portraits of American stars Wilma Rudolph, Rafer Johnson and Cassius Clay, as well as of the barefoot Ethiopian gold medal marathoner Abebe Bikila.
The anticipation of the WNBA superstars, Candace Parker, Diana Taurasi, and Tamika Catchings, competing for a record fifth consecutive gold medal and NBA all-stars, Kobe Bryant, Kevin Durant and LeBron James, playing on one unified team did not disappoint basketball fans.
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She took a touring gymnastics show to more than 30 US states and graced the sofas of TV superstars Jay Leno, David Letterman and Ellen DeGeneres, before becoming the third Olympic gold medallist to win Dancing With The Stars (the other two being short-track speed skater Apolo Anton Ohno and figure skater Kristi Yamaguchi).
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As the glamorous wife of Joe Philips, one of the brightest stars of the 1936 Indian Olympic gold-medal team, she has experienced the highs the sport offers.
The Chinese stars, who also won Olympic gold in Sydney, are seeded fourth here but had too much quality for top seeds Lee Jae-Jin and Lee Hyo Jung in Saturday's second semi-final.
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One of track and field's biggest stars at the 2000 Olympics, she won three gold medals and two bronzes in Sydney.
This year, stars can still pick up plenty of free stuff like gold painted KitchenAid mixers (not kidding).
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She left the sport but then decided she had some unfinished business to attend to and returned in 2006, working hard to be one of the stars of the British team at the Beijing Paralympics, winning a gold, two silvers and a bronze.
Five stars can earn you a free drink or upgrade, but the thirty star Gold Level is a very real example of in-store attention.
London (CNN) -- Young stars shone at the Olympic pool Monday as Yannick Agnel of France won his second gold medal of the London Games, American teen sensation Missy Franklin won her first and a 15-year-old Lithuanian stunned the women's 100-meter breaststroke field.
Included with it is a small silk flag with 46 stars, thought to have been donated by Morey during World War I, and a gold cross Littrell added.
Top track stars essentially work as independent contractors, seeking to balance their daily budget needs with the pursuit of gold medals and the fame and fortune they bring.
Throughout the long award season, Quest met many of the stars for whom it has, would or will mean so much to win one of those coveted gold statues.
Meyer, who had already won gold medals in the points race and team pursuit, admitted the Games were missing some of cycling's biggest stars.
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