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"A big obstacle for us will be getting the right information out to the public, " says Goeken.
FORBES: Bright Lights, Big Legacy?
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"PolyBrite is not only going to be profitable, " Goeken predicts, pondering his legacy.
FORBES: Bright Lights, Big Legacy?
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Goeken's PolyBrite International of Naperville, Ill. looks to leapfrog the little fluorescents with energy-saving bulbs that rely on light-emitting diodes, which are glowing semiconductor chips.
FORBES: Bright Lights, Big Legacy?
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"We're going to change the world, " says Goeken, 76.
FORBES: Bright Lights, Big Legacy?
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John D. (Jack) Goeken has upended applecarts before.
FORBES: Bright Lights, Big Legacy?