He says the way he composed it, combined with its mix of bite-size chapters, bilingual text and international influences makes the book representative of the digital and globalization trends shaping society.

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Trends include the globalization of trade and interconnected nature of supply chains, the growing importance of innovation and information technology to competitiveness, and the rise of overseas markets as a critical source of production and economic opportunity.

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They discussed culinary globalization as one of the biggest trends in the industry, stressing the different role it plays on the American and French food cultures.

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Members of the Joint Committee headed by Mr Horea-Dorin Uioreanu shared concerns with the Director-General over trends towards uniformity imposed by globalization that was putting cultures and language in danger.

UNESCO: MEDIA SERVICES

The debate regarding the nature of the world market environment is misplaced because it views multinationalization, globalization, and semiglobalization as universal and mutually exclusive trends that create a unique world market environment, rather than non-universal, non-mutually exclusive trends that create diverse world market environments.

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The researchers are polling Huffpo bloggers under the aegis of the Media Industries Project, which studies trends in media culture with a focus on digital media, globalization and creative labor.

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It was billed as a discussion of food and hospitality trends in France but the two-hour broad-based discussion hit many subjects within the topics of globalization, health, sustainable development and their impact on the food and hospitality industry.

FORBES: Can the French Protect and Promote Their Brand?