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There, she joined forces with Canadian guitarist Adam Popowitz, writing songs with a global pop feel.
NPR: Pacifika: Peaceful Pop Sounds, in Spanish
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While technology expands and reinforces the already global reach of pop stars, Hollywood films and network television shows, it also has a major impact on industries of a smaller scale.
WSJ: Technology in the Limelight
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But Psy's success was softened by the growing global popularity of Korean pop music, or K-pop.
CNN: Psy: One-hit wonder or K-pop breakthrough?
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Tall department store buildings inundated with thousands of boutique stores and mom-and-pop shops sell familiar global brands like Nike and DKNY.
FORBES: China's Booming Consumer Market
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The focus has shifted to fighting global poverty and climate change, with musical events such as Live 8 and Live Earth, and while they may not be singing songs of protest, pop stars are using their presence at these global events to push for change.
CNN: The Spirit of Music: Is the protest over?
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Two weeks ago, FORBES GLOBAL asked whether the stock market was signaling an asset bubble pop, as it did in 1987, or something far worse -- an Armageddon like 1929.
FORBES: Our fragile golden age
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What these new Starbucks stores are doing is ditching the corporate brand so they can pretend to be one of those genuine mom-and-pop stores, while still earning money to feed the global enterprise.
FORBES: Stealth Starbucks
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But now K-pop has South Korea punching way above its weight in the global music business.
CNN: Psy: One-hit wonder or K-pop breakthrough?