Outlet stores, back in the day, were located in a less glamorous part of town and were typically large, mostly unattractive warehouses filled with defective or second-quality merchandise.

FORBES: 7 Tips For Outlet Mall Shopping

The challenge that many companies have when attempting to create a data driven culture is that the glamorous part, the chart and graph at the end of the process, is really about 10 percent or less of the work.

FORBES: Ideas for Solving the 'Data' Problem First, the 'Big' Problem Second: The Pentaho Way

These names conjure images of country clubs and glamorous lifestyles, yet, for the most part, are cars that were targeted at buyers of more modest means.

FORBES: The Best, Worst & Weirdest Car Names

Harvard, for instance, has 17 full-time staff and 24 part-time counsellors to help 900 students find glamorous jobs.

ECONOMIST: Business schools

Perhaps what the Chinese managers saw, that outsiders in their enthusiasm missed, was that increasing inventive activity might well be the easiest part of successful innovation, and that it is indeed a less glamorous and more managerial long march to becoming able to realize the value associated with that increased inventive activity.

FORBES: China's Long March to Innovation Success