There was no pomp or circumstance to evaluating it: The winemaker would uncork the bottle, tilt the contents into his mouth, spit the wine onto the ground and give the verdict: Good enough to go into his blend, or not good enough.
While Malaika got its start through word of mouth, school presentations and Tupperware-style bracelet parties, two start-ups are attempting to give it, and other charities like it a national platform.