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Mr. Giorgetti intentionally keeps his prices lower than the luxury brands of his fellow countrymen.
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In past seasons, Mr. Giorgetti irreverently splattered giant hearts, thick umbrella striping, and 3-D geometrics on his clothes.
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"The secret of MSGM is that it's always easy, even if it's cocktail attire or done in lace, " said Mr. Giorgetti.
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The simplicity of the lines allows Mr. Giorgetti to go nuts with the color and print, the brand's two cheeky and charming signatures.
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Mr. Giorgetti's mission each season is to spice up easily digestible silhouettes tunic-style dresses, blouses cut in T-shirt shapes and straight-leg trousers with eye-popping fabrics, all custom-made in Italy.
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Founded in 2009 by four Italian friends (each represented by an initial in the name), MSGM is now fully driven by Massimo Giorgetti, 36, a former retail sales clerk from the Riccione region of Italy.
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