CEOs from companies like Whole Foods, Zappos, Gibson Guitars, The Container Store, Louisville Slugger, Humana, Tata, and other leading brands, are collaborating with CEOs of emerging brands, non-profits and NGOs to find the next wave of purpose driven game changers.

FORBES: 6 Steps for Creating a Game Changer

When it was owned by now-defunct conglomerate Norlin Corp. in the 1970s, Gibson was making guitars for those who couldn't afford Martins.

FORBES: Stringing them along

In 2000 Gibson sued manufacturer Paul Reed Smith Guitars , and this March a judge sided with Gibson.

FORBES: Fender Bender

Its auction.gibson.com accepts bids for used guitars of all makes.

FORBES: Stringing them along

Other guitars donated by friends include a Gibson owned by Townshend that comes with two guitar cases, a CD of Townshend playing the instrument, an official donation letter and a Polaroid of Townshend.

FORBES: Rock On The Block