To getthesame look with a thick double-face mohair would be costly and result in fabric so heavy it would be largely unsellable for today's centrally heated buildings.
With the new plan, Blyk will be responsible strictly for the ad delivery technology, but either way, theresult is pretty much thesame: young'uns in the Netherlands will be able to get some voice minutes and texts every month in exchange for being delivered targeted advertising on their phones.